Marketing Plan Builder
Below is the Marketing Plan Framework (MPF), an online marketing plan builder that provides a comprehensive guide to help you build your marketing plan. It contains all the fundamental plan elements, definitions for a better understanding of the elements, and examples to help stimulate strategies, campaigns, and ideas.
Marketing Plan Builder
Get Started Generating Plans Online
Use this online plan generator to build marketing plans, with the ability to export and download the plan you create. Whether you build your plan later, start but don’t finish, or complete the Marketing Plan Framework below, click the “Download Plan Presentation” button to get editable PowerPoint slides containing your answers, the framework, and best practices to take with you.
Situation Analysis
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Market Research & Analysis
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Company Goals
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Marketing Goals
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Marketing Strategies
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Target Audience (including segmentation and need)
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Positioning and Messaging
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Product and Services Direction and Definition
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Pricing and Packaging
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Competitive Analysis
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Sales Channel Strategy
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Sales Support
Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.
Examples:
- SWOT analysis
- Sales numbers
- Lead gen numbers
- Win/loss analysis
- Marketing team skillset
Get Started with Planful
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- Where will technology support you?
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