Planful Cookie Policy

Last Updated: July 8, 2021

This Cookie Policy contains information about how Planful Inc. and our affiliates “we” use cookies and We collect certain information automatically. Information we may collect includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, files viewed on our Site (e.g. HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

We use cookies or similar technologies for a variety of reasons, such as administering the website, tracking users’ movements around the website, analyzing trends, and gathering demographic information about our user base as a whole.

What are cookies?

Cookies are text files containing small amounts of information which are placed on your computer or mobile device when you visit a Site and allow the Site to recognize your device. Cookies managed by us are “first-party cookies” whereas cookies from third parties are “third-party cookies”.

Third-Party Cookies

Some cookies, web beacons, and similar tracking technologies we use on our Site are from third parties. These cookies provide us with analytics and intelligence about our Site in order to provide you with better services or more relevant advertising. Additionally, they may be used to provide you services on our Site (e.g. Cookie Consent Manager). In order to better understand how these companies collect information, please refer to their privacy policies: Facebook at Facebook Data Policy, Twitter at Twitter Privacy Policy, Google (including YouTube) at Google Privacy & Terms, LinkedIn at LinkedIn Privacy Policy, Microsoft at Microsoft Privacy Statement, and Marketo at Marketo Privacy Policy.

Session Cookies v. Persistent Cookies

There are two types of cookies: session and persistent. Session cookies are deleted from your web browser when you close the web browser. Session cookies do not contain expiration dates, which indicates to your web browser to treat them as session cookies. Persistent cookies are cookies that remain on your web browser until their expiration date or until you delete cookies from your web browser. Persistent cookies are not deleted when you close your web browser.

Strictly Necessary Cookies

These cookies are necessary for the website to function. Strictly necessary cookies are set when you specify your privacy settings, log into our Site, and fill out forms. They cannot be turned off.

You may update your browser settings to block strictly necessary cookies. However, certain parts of our site will not work. Strictly necessary cookies do not retain personally identifiable information.

Cookie Subgroup	Cookies	Cookies Used	Lifespan
planful.com	OptanonConsent, OptanonAlertBoxClosed	1st Party	365 days, 365 days
academy.planful.com	cookietest	1st Party	Session
acct.bizible.com	ARRAffinity, ARRAffinitySameSite	3rd Party	Session, Session

Functional Cookies

Functional cookies are used to record your choices and settings regarding our services and maintain your preferences over time. These cookies allow us to personalize content for you, acknowledge you by name, and remember your preferences.

Functional cookie may be placed by us or third parties whose services we have added to our site. You may opt-out of functional cookies. Turning off functional cookies will prevent some parts of the Site from functioning properly.

Cookie Subgroup	Cookies	Cookies Used	Lifespan
planful.com	drift_campaign_refresh, drift_aid, driftt_aid, _gd#############	1st Party	a few seconds, 2 years, 2 years, 1 day
academy.planful.com	sj_ubid	1st Party	20 years
g2crowd.com	__cf_bm	3rd Party	a few seconds
6sc.co	_gd#############	3rd Party	1 day
js.driftt.com	drift_campaign_refresh, drift_aid, driftt_aid	3rd Party	a few seconds, 2 years, 2 years
trustradius.com	__cf_bm	3rd Party	a few seconds

Performance/Analytics Cookies

Performance cookies allow us to understand how visitors use our site by counting visits our Site, what pages visitors view on our Site, and how long visitors are viewing pages of our site. They also help us evaluate the performance of our advertising campaigns, so that we may improve our content and campaigns for those who engage with our advertisements.

The information collected from these cookies is aggregated and anonymized. You may opt-out from performance cookies. However, we will not know when you visit our Site or monitor its performance.

Cookie Subgroup	Cookies	Cookies Used	Lifespan
planful.com	_biz_uid, _biz_sid, _biz_nA, _biz_pendingA, _biz_flagsA, _biz_dfsA, _biz_kvpA, _hjIncludedInSessionSample, _mkto_trk _hjSessionRejected, _hjIncludedInPageviewSample, _hjAbsoluteSessionInProgress, _hjid, _hjFirstSeen, _mkto_trk, _gat_UA-, _uetvid, _ga, _gid	3rd Party	1 year, a few seconds, 1 year, 1 year, 1 year, a few seconds, a few seconds, a few seconds, Session, a few seconds, a few seconds, 1 year, a few seconds, 2 years, a few seconds, 1 year, 2 years, 1 day
bizible.com	_BUID	3rd Party	1 year
bizibly.com	_BUID	3rd Party	1 year
force.com	BrowserId_sec, BrowserId	3rd Party	1 year, 1 year
mediashower.com	mediashower_session	3rd Party	a few seconds
script.hotjar.com	_hjIncludedInSessionSample, _hjSessionRejected, _hjIncludedInPageviewSample	3rd Party	a few seconds, Session, a few seconds, a few seconds, 1 year, a few seconds

Targeting/Advertising Cookies

Targeting cookies may be set on our Site by us or third-party advertisers. They collect information about your online activity and build a profile about your interests to provide you with advertisements relevant to you.

You may opt-out of targeting cookies. You will receive less targeted advertisements if you opt-out of targeting cookies.

Cookie Subgroup	Cookies	Cookies Used	Lifespan
planful.com	_fbp, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, _uetsid, awxxxx, _an_uid, _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx	3rd Party	3 months, a few seconds, 1 day, 1 year, 7 days, a few seconds
6sc.co	6suuid	3rd Party	2 years
ads.linkedin.com	lang	3rd Party	Session
app-sji.marketo.com	BIGipServersjiweb-nginx-app_https, __cf_bm	3rd Party	Session, a few seconds
apt.techtarget.com	TSxxxxxxxxxx	3rd Party	Session
bing.com	MUID	3rd Party	1 year
doubleclick.net	test_cookie	3rd Party	a few seconds
linkedin.com	bscookie, bcookie, lang, UserMatchHistory, AnalyticsSyncHistory, lidc	3rd Party	2 years, 2 years, Session, 1 month, 1 month, 1 day
facebook.com	unnamed cookie	3rd Party	Session
j.6sc.co	_an_uid	3rd Party	7 days
tracking.g2crowd.com	_session_id	3rd Party	14 days
twitter.com	personalization_id	3rd Party	2 years
youtube.com	CONSENT, VISITOR_INFO1_LIVE, YSC	3rd Party	17 years, 6 months, Session

Your Cookie Choices

You can decide whether to accept or reject cookies. You can either do this via the Cookie Consent Manager or your internet browser settings. This will block your browser from accepting any new cookies. You can also clear the cookies from your browser. However, this may prevent certain parts of the site from functioning or require you to adjust your preferences every time you visit the site.

Updates to the Cookie Policy

We may update this Cookie Policy as there are changes to the cookies on the website or our information practices. The date of the most recent version will be displayed as the “Last Updated” date at the top of this Cookie Policy. We recommend that you periodically review this Cookie Policy.

Questions

If you have any questions about this policy, please email dpo@planful.com.